About ReelSonar

We are an American company with global customers providing the tools to experience an ancient tradition in new and enjoyable ways.

ReelSonar is a company created by folks who love to fish and are dedicated to helping all anglers; amateur, professional, young, old, live bait and lure aficionados, boat or shore anglers, all find and catch more fish.

The inspiration for iBobber occurred in the spring of 2012 when Alex, the founder and CEO was on a fishing trip with his father-in-law. From the back of the boat, Alex looked longingly at the fish finder mounted too far away to see clearly. Alex wondered, "Why can't I have a fish finder connected to my smartphone so I can see it anywhere I'm on the boat and be usable from shore or in a kayak or anywhere you might go fishing.

Luckily Alex had spent many years working in technology as a sonar engineer and tapped into the deep talent of next generation sonar scientists and engineers in the Seattle area to take his idea and design and build a state-of-the art portable wireless fish finding device. The invention was so revolutionary he was able to successfully patent iBobber in 2014.

Whether you're a casual or serious angler, a conservationist in need of a simple tool, or a Scout leader teaching kids how to fish, we have you in mind as we grow both as a company and product line. We believe in the conservation of fish species. We encourage catch-and-release techniques and our tools for weighing and releasing your catches are designed to do the least amount of harm to your fish.